Taos First Ski Area Named B Corp
This week Taos Ski Valley became the first ski resort designated a B Corporation. B Corporations are for-profit companies recognized by the nonprofit B Lab that meet “rigorous standards of social and environmental performance, accountability, and transparency.”
Long known for its steep and rowdy skiing, the northern New Mexico mountain is the first ski area to join the likes of Patagonia and New Belgium in a group of businesses who view success more holistically than just a short-term bottom line.